CLARE BUCKFIELD

I am an award-winning Senior Designer, Art Director, Conceptor and Design Leader who believes great design should do more than look great - it should tell a story, solve a problem and create meaningful connections with audiences.

Throughout my career, I have led creative projects from concept to completion across print, digital, social, out of home and broadcast, delivering strategic design solutions that strengthen brands, enhances audience engagement and achieves measurable outcomes. My expertise spans branding, key art, campaign development, art direction, photography direction and styling, accessible design, AI-powered creative workflows, and the creation and implementation of brand systems and style guides.

I enjoy collaborating with stakeholders, creative teams and production partners to transform ideas into impactful visual experiences. From shaping the initial concept to overseeing final execution, I place a strong emphasis on quality control throughout the design process, ensuring every detail aligns with the creative vision and is delivered to the highest standard.

Curious by nature and strategic in my approach, I’m passionate about creating work that is both visually compelling and purpose-driven. Whether developing a new brand, directing a campaign, mentoring creatives or refining the smallest detail, I bring creative leadership, thoughtful problem solving and a commitment to design excellence to every project.