We wanted to celebrate our cities through an intimate look at what it means to be local in each Australian city. We commissioned local street photographers to capture life in a street photography style in each capital city.

8 capital cities, 23 photographers, 2 week shooting window and over 3000 images.

This resulted in a unique snapshot of life in Australia frozen in time that grew into a successful, multi faceted and cohesive brand campaign that stretched across OOH, digital, broadcast and print all tied together under the overarching idea of ‘Everything Local’.